About

Why Coaching?

Ever wondered how you may benefit from a life coach? Are you perfectly healthy mentally and physically but still feel that your life has little direction? A Life Coach helps you clarify your purpose, vision and goals. Focusing your efforts on what you want to achieve is life enhancing and liberating. A Coach helps you transform from being ‘good‘ to being ‘great‘, just as a butterfly transforms from a worm to something that can fly.

I Can I Do Life coaching wedding ceremonies
Photo by Jenni-Ruth Coggin

A Life Coach helps to uncover the obstacles you face and guides you in the direction you can take to overcome them. Maybe it’s time for you to unpack your true potential, clarify your vision and live your dreams? Maybe it’s time to focus on your life – Connecting You – back to YOU! Maybe it’s time to connect you back to the core essence of your being.


Our Values

I Can I Do is passionate about uncovering individual strengths so as to empower YOU to live a more fulfilled life. I am committed to making a meaningful difference in people’s lives, careers and relationships.

I believe that every person has a purpose in life. I trust that the Universe has your best interests at heart, because with your thoughts and dreams for success, comes actions that empowers you and others.

  • Connected
  • Communication
  • Confidence
  • Caring
  • Consciousness

About Jenni-Ruth Coggin

I have a passion for helping people unleash their full potential. I have over 20 years in the Corporate world working at various marketing research companies. Of these 12 have been in senior leadership positions and 2 have been at CEO level. I have experience empowering teams with regular on the job mentoring, coaching and training.

My core competencies include strengths coaching, training in a corporate environment, motivational speaking, workshops, leadership, strategic thinking, business strategy, team mentoring, business leadership, sales, financial acumen, strategic client communication, effective relationship building, insights generation, presentations, data analysis and writing.

I am a qualified Gallup Clifton Strengths® Coach, holding a BA (Honours) Suma Cum Laude, majoring in Religion, Mathematics and Education, from Central Methodist University (USA), a MSc in Rural Sociology, Community Development from the University of Missouri – Columbia (USA), a Certificate in Marketing Research from the University of Georgia, a Diploma in Life Coaching from The Blackford Center, and a Certificate in Digital Marketing from the University of the Western Cape.

I have completed several courses to garner my skills in coaching, including Results Through People, Presentation Skills, Relationship Repair Course, Creating Client Value, Business Strategy and Business Negotiation Skills.

My hobbies include Padel, Travelling, Gardening, Wine collecting, Train Modelling, Hiking, Painting, and Boardgames.